Online presence for a business can encompass a number of platforms like social media and websites. While the popularity of social networking sites has encouraged a majority of the business to jump on the bandwagon, statistics reveal that websites remain the most neglected digital mediums today. This is despite the fact that more than 60% of the consumers come to a business through websites.
There are organizations, however, that understand the importance of properly functioning and updated websites. These businesses go to extreme lengths in order to provide users with a quality experience through their websites. Here are four trends that are shaping up web design in light of recent developments.
• Consumers take center stage
There is no going around the fact that the secret to sustainability for companies today is to focus on the consumer and what he or she requires. As a result, web designs have started to and will continue to follow trends that keep user expectations and requirements in mind. This also provides information that they want in a simple manner, solving their problems and focusing on telling their stories. These elements contribute to an effective web design recipe.
Getting smart about having an Online presence is one of the strongest sales tactics you could consider.
• The rise of AI
This and the following two trends simply elaborate on ways in which the industry tends to achieve objective no. 1. Artificial intelligence has taken long strides over the past few years and today voice assistants for Google and Apple are able to perform a variety of daily functions without human intervention. In web design, AI is used to analyze customer trends and viewing patterns in order to sort information in a way that it benefits them substantially. AI integrated into the web design is able to show a single, or group of visitors, content that they usually search for in priority.
• Innovative graphics and animation
Photographs, videos, animations and info-graphics are increasingly becoming part of websites that users rate highly on the scale of attractiveness. This is a trend that has caught up as a result of social media and has no intention of slowing down any time soon. Websites are increasingly featuring animations and aesthetically pleasing visuals that make them not only more user friendly but also more appealing to users in order to help them stick around for longer.
• Minimalism and user-friendly interfaces
Developers are increasingly turning towards more simple designs that make navigation easier for users. The less content there is on a page the more attractive it looks. Consumers are never interested in excessive content that clutters the page because it makes it difficult for them to find what they are looking for.
Therefore, more and more brands are now opting for web designs that have minimal content. However, an important factor to point out here is that less content means that you filter out irrelevant materials and focus on the stuff that provides quality information and adds value to the lives of your customer. Minimalism, in no way implies taking out even the useful bits from the content.
To conclude, we would like to point out that web design and development is picking up pace as more and more people realize the benefits that it offers. Therefore, in order to help your business achieve its objectives, marketers must keep tabs on recent trends and tweak their digital platforms accordingly.