Graphic design is no wonder helping businesses to exposure and consumer determination in the market place. Today consumers not just motivated by the quality and quantity of a service or product they are in fact more likely looking beyond the market segments. This is because they always have alternatives for almost every product and service. A business can no longer win consumers solely on the basis of providing a product or service. They must back it up with branding and uniqueness in quality and customer service.
Graphic design and visual creativity plays a vital role in establishing brand identity and setting it apart from others. A survey revealed that 45% of a brand’s image is linked to what it says and how it said. In fact what a brand says has a lot to do with the nature of graphic design used in its promotional tools. Here we discuss four elements of graphic design that help a brand separate itself from the competitors.
Avoiding the clutter
The biggest throw off for a customer is when they feel a space being used by a brand is crowded with too much information. The logo, the tag line, the interface for the website, or the visual elements shared on social media platforms, are all extremely important in building an emphasis and aesthetic image for your brand. Designing often necessitates to organize and clarify. Try to avoid cramming too much information in unnecessary places. Understand the function of various brand elements like the logo, or the tag line and use them appropriately and efficiently .
Getting your message across.
Picking up the topic from the factors discussed in the previous paragraph, marketers have to avoid clutter on their user interfaces because it hinders consumer access to the information that they are trying to obtain. Furthermore, it also applies vice versa. Clutter means that a brand is unsure about the actual message that they intend to get across to their consumers.
Using the appropriate colors
Research reveals that colors improve brand recognition by a staggering 80%. This has to do with the human psychology works. We associate colors to certain feelings and things. Green makes us think of healthy and environmental friendly things. The color green will remind us of certain brands like Starbucks or Subway because of the way they have established a brand identity using these colors. However, the trick lies in using the appropriate colors. Do your research to find the colors that influence the sensation that your product or service looks to provide the customer and use it effectively.
Steve Jobs, in his Stanford Commencement Speech in 2005 accredited the success of the Macintosh computer to the beautifully spaced fonts and elaborate typography that it had. This is a fact that the appropriate fonts make products as well as brand elements attractive in the eyes of the consumer. Using the appropriate fonts is essential in order to help your brand to be unique.
Graphic design is something that is not limited to a few brand elements. It finds incorporation in various places like digital platforms as well as traditional advertising mediums. Brand is referring to a company that accomplishes success in business concepts.